wormaldhomes.com

With this site, I pushed for simplicity over my director's demand for beauty. The improvements to this site over the previous one included optimized "landing pages" to drive customers into the sales offices, or at least encourage customers to contact the sales offices. This has been successful so far. Another feature was to develop consistent variables for all the communities (i.e., price, address, etc.) and keep them centralized. So now that when a price changes (which is often) we change it one place instead of hunting around. This is a perfect example of how I place function before style, and how I am constantly inventing shortcuts while working in a marketing department. All videos and many of the photos were taken by me.

I am currently developing the next version of the site which will feature a custom tailored CMS built on Wordpress and an AJAX powered "shop homes" section which will display all of our available listings.

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